TOP LIGHTING CORPORATION

Client:

TopLighting, Electrical & Electronic Manufacturing

Role:

Led design team. Produced digital solutions for Top Lighting E-commerce and online marketing. Designed website, email blast, advertising banners, icons. Established consistent creative direction for company brands across print and digital materials.

Advertising Banner

Designed advertising banner for company’s products.

Tools:

Skills:

Iconography, Pixel Perfect Design, Advertising, Photography, Typography, Color theory

Iconography

Designed pixel perfect icons for one of the Toplighting Co. brands named “Limostudio”. Icons were used on the website banners to make the website easy to read, easy to understand and easy to browse.

Tools:

Skills:

Iconography, Pixel Perfect Design, Illustration

Digital Photography

Shot Limostudio and Lsphotography brands products with DSLR Camera at eToplighting's professional photo studio. Retouched photos with Adobe Photoshop and Adobe Lightroom to the usage of advertising banners, package designs, website images, and etc.

Tools:

Skils:

Digital Photography, Photo Retouch, Lighting Techniques

Package Design

Designed 3D package for company's products base on company standard and budget.

Tools:

Skils:

Digital Illustration, Typography

User Guide Booklet

Designed user guide booklets for one of the Toplighting Co. brands, named LS photography. The editions contain product features and installation guidelines which provide assembly instructions.

Achieving the highest print quality was the main goal of this project which was accomplished by utilizing versatile tools. The design process started with product photo shooting, then installation steps were illustrated in Adobe Illustrator. At the end, booklet layouts were created in Adobe InDesign.

Tools: