About Annual WoMENAIT conference
The Annual Women Of MENA In Tech conference is created to highlight profiles of Women of diverse backgrounds in tech and ignite the conversation about support, role models, talent, opportunities and how companies, organizations and individuals can help change the dialogue and break new grounds in diversity and inclusion.Overview
My Role:
Design Team Leader, UI/UX Designer, UX ResearcherObjectives:
Our UX design team is tasked with conducting the research and developing a modern-looking user-centered and intuitive website redesign to bring the Annual conference of WoMENAIT into the 21st Century digital arena.Problems:
- Attract and retain new members
- Intuitive user experience
- Easy access to information and events
Timeline:
2018- PresentSkills:
Web Design, Prototype, Wireframe, Iconography, Pixel Perfect Design, Accessibility, Typography, email campaign.Tools:
Brainstorm, Site map and Wireframes
Paper sketching has been a crucial part of my design process, helping me capture new ideas in real-time and quickly jot down notes on potential solutions. These sketches serve as inputs to the wireframe, forming the foundation of the design. As a UX designer, I applied this approach when designing a comprehensive site map for a conference website. The primary objective was to create an intuitive navigation structure, enabling attendees to effortlessly find relevant information about the conference.
UI elements and Iconography
After wireframe is completed, it’s time to create the UI elements, typography and color pallet. Following is an example of the specification which was used to develop the UI elements for this particular client.
Font Name: Chivo
Color: #152b5a, #363636
Gradient: #844199 35%, #1e1d56 104%
Portotyping and Mockups
High-fidelity mockups play a crucial role in the design process as they provide clients with a clear visualization of the final product. By showcasing the design's polished look, color palette, and UI elements, leadership can gain a better understanding of the overall aesthetics and user experience. This stage allows for valuable feedback and iteration before the final design is implemented. Product manger have the opportunity to review the mockup and provide input on any necessary changes or enhancements. This collaborative process ensures that the design aligns with their expectations and requirements.
